Growth & Commerce
Project overview
Babgi Commercial Holding Group: Comprehensive digital management for a multi-sector business entity, encompassing the formulation and management of an integrated marketing strategy for social media platforms, including planning, content creation, photography, professional editing, and AI video production alongside performance monitoring.
The challenge
What the project needed to solve
Babgi Group required an integrated marketing partner to take full ownership of its digital presence across social media platforms. This started with building a unified marketing strategy to oversee daily execution, and extended to producing visual content while utilizing digital technologies and artificial intelligence to ensure the brand's leadership and prominence in the market.
The response
One connected system, not isolated outputs
Ad Digitalize assumed full leadership of the digital ecosystem for Babgi Group. We drew a clear marketing strategy and followed its execution step-by-step, from content creation and publishing schedules to real-time results monitoring. We did not stop at the digital side; our team went out to the field for photography and the production of professional cinematic videos, in addition to videos developed using the latest artificial intelligence technologies.
How it came together
A focused path from signal to experience
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01
Strategy & Oversight
Building a marketing guide that defines the tone of voice and digital goals for each sector under the group's umbrella, and scheduling weekly and monthly content plans.
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02
Photography
Planning and executing live photo and video shoots to document major events and occasions (such as National Day celebrations).
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03
Editing & Production Powered by Next-Gen AI Technologies
Processing the filmed clips through innovative and professional editing, in addition to delivering videos using artificial intelligence technologies, which enabled us to produce works that are difficult and costly to produce in reality.
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04
Publishing & Performance Management
Managing daily publishing operations and monitoring key performance indicators (KPIs) to provide reports that ensure continuous improvement and upward growth.
Capabilities
What we delivered
- Full management of all social media platforms.
- Formulating marketing strategies and monitoring performance indicators.
- Production and filming of field videos and visuals.
- Advanced cinematic editing and audio engineering.
- Integrating artificial intelligence technologies to produce innovative videos.
- Managing publishing, tracking data, and issuing monthly and annual performance reports.
Gallery
The work up close
Use the arrows or the thumbnails to move through the images.
Designed impact
What changed for the business
01
Leading Corporate Presence
Babgi Group gained a digital presence that reflects its prestige and position as a multi-sector holding company.
02
Efficiency & Saving Effort
We provided an integrated set of services under one single roof, which relieves companies and groups from the fragmentation of marketing efforts, saving time, effort, and costs.
03
Marketing Strategy & Clear Vision
We clarified the marketing vision through professional and precise strategies that define where we are now, where we are heading, and how we achieve it, while setting benchmarks for each of these stages.
