The campaign
Make a new branch findable in a governorate where the distances between towns are long and signage does the work.
Al Ahsa is large, and its towns are far enough apart that “we have opened in Al Ahsa” tells nobody anything useful.
So the campaign had a single job and did not dilute it. Every frame carried the district and the direction to it, in the same place on the artwork each time, so a driver passing three sites on one route read the same instruction three times rather than three different messages.
On site
The campaign in place
Al Ahsa
Use the arrows, the dots or the thumbnails to move through the campaign.
The execution
What we put on the street
Every frame carried the same two things — the district and the direction — and nothing else.
Where it ran
- Al Hofuf — main road unipole
- Al Mubarraz — megacom run
- Airport road — direction panel
Campaign highlights
6
Screens
3
Weeks on air
1
Message
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