The campaign
Fill an eleven-day event whose programme changed every evening.
An event campaign has a problem a brand campaign does not: the thing being advertised changes every day, and it stops existing entirely on a known date.
We split it by what could be fixed. The megacom sites carried what did not change — the dates, the place — and ran for the full two weeks. The waterfront screen carried what did: that evening’s programme, replaced every day, which is only worth doing on a screen you can update from a desk.
On site
The campaign in place
Jazan
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The execution
What we put on the street
The waterfront screen carried that evening's programme and was updated daily; the megacom sites carried the dates and the location.
Where it ran
- Jazan waterfront — main screen
- Corniche approach — megacom
- City centre — megacom
Campaign highlights
11
Event days
11
Daily updates
4
Sites
More outdoor advertising
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