The campaign
Be visible in the specific week the harvest opened, in two cities whose traffic doubles for it.
The hardest thing about a seasonal campaign is that the season does not ask permission. The harvest opens when it opens, and a plan fixed two months earlier is either early or late.
We held the inventory rather than the creative: sites were reserved across both cities with the start date open, and committed in a single call once the season was confirmed. The campaign went up the same week the traffic did.
On site
The campaign in place
Buraidah
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The execution
What we put on the street
The buy was held flexible until the season was confirmed, then committed across both cities at once.
Where it ran
- Buraidah — King Abdulaziz Road megacom
- Buraidah central market approach
- Unaizah — northern entrance billboards
Campaign highlights
8
Sites
2
Cities
5
Weeks on air
More outdoor advertising
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